Privacy Policy EK345 – Malaysian Player Data Protection

1Introduction

EK345 is an online betting platform operating exclusively for the Malaysian market. We understand that players' trust in EK345 depends not only on the quality of our games and transaction speed, but also on the confidence that their personal data is handled with full responsibility and transparency.

This EK345 Privacy Policy explains in detail how we — as the data controller — collect, process, store and protect your personal information when you use the EK345 platform. This document applies to all registered EK345 members and any individual who visits the EK345 website.

By registering an EK345 account or continuing to use our services, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree with any part of this policy, please stop using the EK345 platform and contact us to close your account.

2Personal Data EK345 Collects

EK345 collects various types of personal data from our players depending on how you interact with the platform. Below are the categories of data we collect and the reasons for collection:

2.1 Data You Provide Directly

Data Type	Example	Purpose of Collection
Identity Information	Full name, date of birth, MyKad number	Identity verification (KYC), legal compliance
Contact Information	Email address, phone number	Account communications, security notices
Financial Information	Bank account number, account holder name	Processing deposits and withdrawals
Verification Documents	MyKad copy, bank statements	KYC and AML Compliance
Login Information	Username, password (encrypted)	Account security and access

2.2 Automatically Collected Data

When you use the EK345 platform, our systems automatically collect certain technical information to ensure a smooth and secure user experience . This data includes:

• IP address and approximate location information based on IP.
• Your device's browser type and operating system.
• Pages you visit within the EK345 platform and the duration of each visit.
• Click data, mouse movements, and usage patterns within the platform.
• Login session information including time and date.
• Records of all financial transactions including deposits via Touch 'n Go eWallet, GrabPay, DuitNow, FPX, and others.
• Betting history and gaming activity on EK345.

2.3 Data From Third Parties

In certain circumstances, EK345 may receive information about you from legitimate third-party sources, including identity verification service providers, fraud prevention agencies, payment service providers such as DuitNow and FPX, and the relevant authorities where required under Malaysian law.

3How EK345 Uses Your Personal Data

EK345 uses collected personal data solely for legitimate purposes necessary to operate our online betting platform. The following are the primary purposes for which EK345 uses your data:

3.1 Account Management & Services

• Registering and verifying your new EK345 account.
• Processing deposits via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX (Maybank2u, CIMB Clicks).
• Processing withdrawals to your bank account or digital wallet.
• Providing access to all EK345 games including Live Casino, baccarat, slots, table games, and Sports Betting.
• Sending important notices related to your account and transactions.

3.2 Security & Compliance

• Conducting KYC (Know Your Customer) and AML (Anti-Money Laundering) checks as required.
• Detecting and preventing fraud, multiple account usage, and other suspicious activity.
• Fulfil reporting obligations to the relevant authorities in Malaysia when required.
• Maintaining the security and integrity of the EK345 platform.

3.3 Service Improvement & Communications

• Analysing usage patterns to improve the user experience on the EK345 platform.
• Sending relevant EK345 promotional offers and bonus information — subject to your marketing communication preferences.
• Conducting customer satisfaction surveys and product improvement research.
• Providing more personalised and effective customer support.

4Data Sharing with Third Parties

EK345 does not sell or rent players' personal data to any party for marketing purposes. However, in the course of operating the EK345 platform, there are limited situations where we may need to share your data with certain parties:

4.1 EK345 Service Providers

EK345 works with trusted third-party service providers to support our platform's operations. These providers include payment service providers (Touch 'n Go, GrabPay, DuitNow, FPX), identity verification service providers, secure server hosting companies, live casino and baccarat game software providers, and customer support platforms. All providers are required to comply with strict data protection standards and may only use EK345 data for the specified purposes.

4.2 Legal Requirements

EK345 may disclose a player's personal data to government authorities, law enforcement bodies, or courts when:

• Required under Malaysian law or a valid court order.
• Required to investigate or prevent fraud and financial crime.
• Necessary to protect the rights, property, or safety of EK345 and its users.

5EK345 Data Security

EK345 continually invests in the latest security infrastructure to ensure the personal data of all our Malaysian players is protected at all times. The security measures EK345 employs include:

• 256-bit SSL Encryption — All communications between your browser and EK345 servers are protected with industry-standard encryption.
• Encrypted Password Storage — Your EK345 account password is never stored in a readable form. EK345 uses robust hashing algorithms to store passwords.
• Two-Factor Authentication (2FA) — EK345 offers 2FA as an additional security layer for your account. We encourage all members to enable this feature.
• 24/7 Monitoring — EK345 systems are monitored around the clock to detect and respond to any security threats promptly.
• Internal Access Controls — Only authorised EK345 staff who require access to specific data may view players' personal information, and every access is logged for audit purposes.

While EK345 takes all reasonable steps to protect your data, no system is entirely immune to cyber threats. We therefore encourage you to take your own precautions, such as using a strong password and never sharing your EK345 account login credentials with anyone.

6EK345 Cookies & Tracking Technologies

The EK345 platform uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions properly. Below are the types of cookies used by EK345:

6.1 Essential Cookies

These cookies are essential for the basic functionality of the EK345 platform and cannot be disabled. They include login session cookies, security cookies to detect unauthorised access attempts, and language preference cookies that ensure the EK345 platform displays in Bahasa Malaysia for Malaysian players.

6.2 Performance & Analytics Cookies

EK345 uses analytics cookies to understand how players interact with the platform. This information is used in aggregate and anonymised form to improve EK345's design and performance. You may choose to disable analytics cookies through your browser settings without affecting the platform's core functionality.

6.3 Managing Cookies

Most web browsers allow you to control cookies through browser settings. However, disabling certain cookies may affect the functionality and user experience on the EK345 platform. For more information on managing cookies, please refer to your browser's help documentation.

7Player Rights Regarding Personal Data

As an EK345 player and a data subject under Malaysia's Personal Data Protection Act 2010, you have the following rights regarding your personal data:

To exercise any of the above rights, please contact the EK345 data protection team by email at support@ek345.net with the subject line "Personal Data Rights Request". EK345 will process your request within 30 business days. In complex cases, this period may be extended with notice given to you.

8Data Retention & Deletion

EK345 does not retain players' personal data for longer than necessary. The retention period depends on the type of data and the purpose for which it was collected:

Data Type	Retention Period	Reason
Active account data	For the duration of the active account	EK345 platform operational requirements
Financial transaction records	7 years after transaction	Malaysian legal requirements (PDPA & AML)
KYC Documents	5 years after account closure	Anti-money laundering compliance
Support communication logs	2 years	Dispute resolution and service improvement
Marketing data	Until you unsubscribe	Based on your consent

Once the retention period expires, your personal data will be securely deleted or anonymised so that it can no longer be linked to you as an individual.

9Amendments to EK345's Privacy Policy

EK345 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, new legal requirements, or improvements to EK345 services. Any material changes to this Privacy Policy will be communicated to players via a prominent notice on the EK345 website or through your registered email address.

The "Last Updated" date at the top of this document always reflects the current version of the EK345 Privacy Policy in force. We encourage you to review this page periodically. Your continued use of the EK345 platform after any changes are published will be considered your acceptance of the amended policy.

10Contact EK345 About Privacy

If you have any questions, concerns, or complaints regarding EK345's Privacy Policy or how we handle your personal data, please contact us through the following channels:

You can also read the related policies on the Terms & Conditions and Responsible Gaming EK345.